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Nestle India digs deeper in the rural market, aims to grow business

The company's new-found enthusiasm for the hinterlands is founded on its appetite for growth

Topics
Nestle India | India’s rural markets | FMCG companies

Arnab Dutta  |  New Delhi 



Nestle, Maggi, manufacturing, FMCG
In a market in which its global peers, such as Hindustan Unilever (HUL), Coca-Cola and PepsiCo, have been expanding rural distribution since the early 2000s, Nestle has put all its focus on urban households

After staging a graceful comeback from the 2015 Maggi contamination crisis, food and beverages giant has set another ambitious target for itself. With its business growing by double digits for the past three years, the company has decided to grow its rural footprint in the next three years at least by a third. If the last time the challenge was to keep its business afloat, this time it is to sustain the growth momentum it had set for itself.

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First Published: Tue, March 23 2021. 06:10 IST

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