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Netflix needs its 'Kaun Banega Crorepati' lest it lose the India plot

Five years after its entry, Netflix India stands at an estimated 5 million paying subscribers, against 46 million for Disney+ Hotstar and 19 million for Amazon Prime Video, reveals the Media Partners

Photo: Reuters
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Photo: Reuters

Vanita Kohli-Khandekar New Delhi
It began innocuously. On Thursday, Netflix, Inc. had an earnings call for the results of its fourth quarter of 2021. Nidhi Gupta, an analyst with Fidelity Managem¬ent & Research Co, asked Gregory Peters, chief operating officer and chief product officer, what it was trying to achieve with a (30-60 per cent) price drop in India.

In the course of explaining, Peters talked Brazil and Japan, saying, “It took us quite a while to unlock all of these comp¬onents, product market fit, get the right content. But once you get that sort of flywheel spinning, it’s (Japan) an incred¬ible market for us