You are here: Home » Companies » News
Business Standard

Network18 plans overhaul of identity, logo

Aminah Sheikh  |  Mumbai 

Raghav Bahl-promoted Network18 is set to overhaul the identity and logo of all its network channels.
The exercise, which is expected to be launched tomorrow, will align all channels with the group's symbolic suffix 18.
Confirming this, sources close to the development said the details of the proposed restructuring would be announced on September 9, which has the numerical value of 18.
According to the plan, CNBC-TV18 and CNBC-Awaaz will now be rechristened CNBC18 and CNBC-Awaaz18 respectively. Likewise, GBN, the broadcaster of CNN-IBN and IBN 7, will also undergo a similar change. A Bangalore-based company has been working on the new logo.
The group's business channels, CNBC-TV18 and CNBC-Awaaz (in Hindi), are in association with US-based NBC Universal. The channels in the general segment, CNN-IBN and IBN 7, are in partnership with Time Warner and the Jagran Group respectively.
A few month ago, the group announced its plan to launch a Marathi channel IBN-Lokmat along with the Maharashtra-based Lokmat Group of Newspapers, owner of Marathi newspaper Lokmat. The channel is likely to go on air by the year-end.
This move comes at a time when the group has major plans to expand its operations in the media and entertainment space. In May, the company formed a joint venture with US-based media conglomerate Viacom to launch a Hindi general entertainment channel and a bouquet of channels in other genres.
Besides, this year Network18 formed a film asset management company called the Indian Film Company (IFC). The partners, Viacom and TV18, will jointly invest in IFC, which is listed on the Alternative Investment Market of the London Stock Exchange.
While IFC will look at acquisition, distribution and other syndications, Studio18, the motion picture business of the group, will continue to produce films. The group also has strong presence in the internet space through its internet arm Web18.
Going forward, the company plans to explore new businesses to vertically integrate itself.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, September 09 2007. 00:00 IST
RECOMMENDED FOR YOU
.