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New Amazon Prime sign-ups show users value convenience: Amit Agarwal

Agarwal says embracing technology and not complaining is the way forward.

Amit Agarwal, Amazon India
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Amit Agarwal, Amazon India

Karan Choudhury
After spending five days at Amazon India’s Bengaluru headquarters, Amit Agarwal, the e-commerce major’s senior vice-president and country head, is optimistic about the road ahead. Having successfully closed the first phase of the festive sales, Agarwal has emerged victorious over the firm’s closest rival and has third-party data to prove it. In an interview to Karan Choudhury, Agarwal says embracing technology and not complaining is the way forward. Edited excerpts:

War-like preparations went into making this sale a success. Have you won?

The preparation was all about ensuring the customers get great selection, value, and convenience every day. This is not just