New crop of niche edtech players help solve less obvious problems

Some use behavioural science and cognitive skills to help execs level up across crucial career cusps, others bank on AI-enabled counselling for students

While the Covid-19 pandemic disrupted most industries and businesses in the country, one sector that actually gaied from the outbreak was education technology, or edtech as it is more popularly known.

With schools, colleges and other educational institutions having shut, the sector was quick to cash in to bridge the gap, and, in turn, make edtech a household name. However, public imagination is probably more caught up by the large players such as Byju's, Unacademy and Vedantu to name a few. 

While these companies have done phenomenally well, there is a whole crop of startups in the education space that