New LML not primarily focused on price and range: MD Yogesh Bhatia

'The company is targeting to earn Rs 300 crore revenue in the first year after launching the first vehicle'

New LML is not primarily focused on generic features like price and range while developing its electric two-wheelers. It is, instead, aiming to be a “experiential brand”, LML Emotion Managing Director Yogesh Bhatia said on Thursday.

LML Emotion, revamped brand under the new ownership, on Thursday unveiled the concept of its first three electric two-wheeler vehicles — Star (e-scooter), Moonshot (e-hyperbike) and Orion (e-bike) — under the theme “Reimagining the Legend”.

“We are nowhere saying that please buy the LML Emotion product because this is cheaper, or because this is what the range (mileage) it gives,” he said. While Orion