Nielsen India appoints Ranade as Director, Consumer Research

Consultancy firm The Nielsen India today said it has appointed Sandeep Ranade as Director, Client Solutions, Consumer Research.

Ranade will report to Prasun Basu, Executive Director, Consumer Research, the company said in a statement.

Prior to joining Nielsen, Ranade was associated with Heinz India as Senior Manager, Market Research & Media Planning. Over the last decade, he has been associated in various capacities with Subhiksha Trading Services, TNS India, and IMRB International, among others.

Ranade would be based out of Mumbai and would focus on partnering with Consumer Packaged Goods (CPG) clients.

"Nielsen CPG business is a challenging one and has some of the most advanced products in Market Research that anyone could ask for," Ranade said.