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Nielsen to split its media, ads unit into 2 separate publicly traded firms

The move, which is backed by one of its biggest shareholders Elliott Management, sent the company's shares up 5% in premarket trading

Reuters 

Media & entertainment industry
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Holdings Plc said on Thursday it had decided to split the firm into two publicly traded

The company's two franchises Global Media business that caters to media and advertising clients and Global Connect business that provides research data to consumer goods will become two separate units, said in a statement.

The move, which is backed by one of its biggest shareholders Elliott Management, sent the company's shares up 5% in premarket trading.

First Published: Thu, November 07 2019. 18:27 IST
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