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Nippon India MF looks to regain lost market share after RNam takeover

RNam market share slid from 12% to 8.5% in 4 years; Re-branded fund house looks to regain investor assets in debt-oriented schemes

Nippon Life Insurance Company, Nippon India Mutual Fund, Reliance Mutual Fund" renamed as  Nippon India Mutual Fund - KAMLESH PEDNEKAR
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Jash Kriplani Mumbai
Japanese financial services giant Nippon Life on Monday officially announced the takeover of Reliance Nippon Life Asset Management Company (RNam), and unveiled the company’s new brand identity, Nippon India Mutual Fund (NIMF).

Under the aegis of Nippon Life, Sundeep Sikka, executive director and chief executive officer of NIMF, said he expects fund house to quickly reverse the market share loss seen in the institutional investors and high networth investors (HNIs) segment.

Sikka said the fund house looks to leverage the global presence of Nippon Life and also re-align fund house’s risk-management practices with those of the financial services giant.

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