Ola shuts in-car infotainment service launched in 2016 as global first

Industry sources say the service was not proving any value to the ride-hailing company

Mobility firm Ola will shut its in-cab infotainment service from November 15, said the SoftBank-backed company in a newspaper notice on Friday.

The Bengaluru-based firm said its parent ANI Technologies has taken measures to remove Ola Play, the tablet-based service, from the market.

An Ola spokesperson didn’t respond to a question why the service is being shut down. The development comes at a time when Ola’s rival Uber has launched its global advertising unit with the aim of building a $1 billion business by 2024, according to multiple reports. It would do this by displaying promotions within its apps, on