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Online private labels may grow 1.6 times faster than e-commerce platforms

The report also says that online private labels have the potential to develop into self-sustaining brands that have a captive base beyond the e-commerce platform that has nurtured it.

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The report adds that private labels foster customer retention leading to repeat purchases and better valuation for the platform.

Viveat Susan Pinto
A just-released report by KPMG and the Retailers Association of India says that online private labels are likely to grow 1.6 times faster than e-commerce platforms and will generate two times higher margins than external brands within four years. The report also says that online private labels have the potential to develop into self-sustaining brands that have a captive base beyond the e-commerce platform that has nurtured it. The report adds that private labels foster customer retention leading to repeat purchases and better valuation for the platform.

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First Published: Feb 27 2020 | 11:12 PM IST

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