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Online stores need an offline presence, but timing is key

Going offline allows brands to extend a great brand experience and stand out from the competition

Online stores need an offline presence, but timing is key
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Edwin Mak | Tech in Asia
The Etail Asia conference held at the Marina Bay Sands recently saw an interesting onstage debate between Pushpendra Sharma, founder and CEO of SpacesGenie, and Ankiti Bose, co-founder and CEO of Zilingo. The debate motion: “Even in the digital age, online players need an offline presence to drive revenue and growth.”

Personally, I am with Pushpendra in the proposition camp and here is why.

E-commerce is maturing

Regional e-commerce is maturing as a whole, even though some problems still persist like costly and lengthy last mile fulfillment and a huge unbanked population with no access to online payments. But these