OnMobile Global, a provider of telecom value added services has entered into a strategic venture with Madison World, a diversified communications group, to set up a mobile marketing company.
The joint venture aims to open new direct sales and revenue channels for marketers using mobile, leveraging the mobile reach, installed infrastructure and telecom operator relationships of OnMobile and the marketing and advertising capabilities, client base and presence of Madison World.
Arvind Rao, CEO, Chairman & Co-founder, OnMobile said, "With the onset of 3G this venture will open up newer opportunities for more impactful marketing campaigns".
