Even as it launches its first premium retail store of organic food and cosmetics in Ahmedabad, Organic Haus is now looking at adding more company owned stores to its kitty. Offering organic food, natural cosmetics, household cleaners and nutritional supplements, Organic Haus, the first premium retail store introducing European organic quality in the country, will be adding another 8-10 stores in next couple of years.
"We realised that there is a lot that one can do in retail segment. Hence, we came up with this unique concept of organic products in food, cosmetics and other verticals. We primarily chose to distribute brands from traditional German manufacturers because they guarantee the best organic quality worldwide," said Dilip Doshi, founder of Organic Haus.
In terms of expansion, apart from company owned stores, Organic Haus will also be looking at franchised and shop-in-shop models of retail.
The assortment of products at Organic Haus includes a select range of organic products from Allos, Beutelsbacher, Bionade, Byodo (Olive Oil), Rapunzel (Pasta), Salus, Schnitzer (Bread), Schoenenberger, Sonnentor (Tea), Sonett and Vivani (Chocolates) amongst others.
In addition, the store would also have natural cosmetics from Logona and Sante. Gradually Organic Haus plans to expand its offer which would include fresh local products as well, Doshi added.
"We chose to open our first store in Ahmedabad because of the fetish for organic, vegetarian and natural products that consumers have here. Which is why, all our products are egg-less and vegetarian in our first store. As for our brand name, the German part of the company name had been deliberately chosen since Organic Haus predominantly offers organic food from Germany & Austria" Doshi stated about the first store in the country. Meanwhile, within a short period of time Organic Haus wants to be represented in all of India’s large cities with its own chain stores and franchise partners.
