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Pankhuri, a social community platform for women, on Tuesday announced $3.2 million in funding led by Surge, a rapid scale-up programme by Sequoia Capital India for startups in India and Southeast Asia, alongside India Quotient and Taurus Ventures.
Pankhuri is a platform for women in India to network, learn and shop through live streaming, chat, and cohort-based sessions, enabling them to be active participants in beauty and lifestyle conversations online instead of being passive consumers.
While there are over 240 million digitally connected women in India, only 27% of social media users in India are women. Many shy away from engaging online
