Pee Safe has been undertaking aggressive expansion offline
Hygiene and wellness brand Pee Safe on Monday said it aims to open more than 50 retail outlets across the country over the next 12 months. The company has set up its first company-owned offline retail outlet in Gurugram. Pee Safe's products are currently available in modern trade, general stores, airports, and organised stores across more than 150 cities, a statement said.
The brand currently has four retail outlets in Gurugram, Bhubaneshwar, Bengaluru, and Ahmedabad, and plans to launch 50-plus stores over the next 12 months.
The stores being planned will be franchise-owned brand exclusive stores (FOFO) and the time frame is 12 months, it said.
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First Published: Nov 30 2021 | 03:55 AM IST