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Leading online furniture player Pepperfry has announced plans to increase the number of existing offline stores to 48, from the current 23, by March 2018.
According to Pepperfry Chief Operating Officer Ashish Shah, the stores, or studios, would be rolled out through owned and franchisee model. “We will be starting with Guwahati and Siliguri in the east, and plan to have 48 studios by March 2018. Some of these will be through franchisee model, depending on the city, as high rentals in some locations can make it unsuitable for self-owned studios,” Shah said.
Currently, the company has 22 self-owned studios
