PepsiCo India enters Rs 1,000 cr thin wafer market with Lay's Wafer Style

Lay's Wafer Style will be available in three flavours across various price points; will be launched across all channels of distribution

PepsiCo India has entered the Rs 1,000 crore thin wafer market with a new variant of chips called Lay’s Wafer Style, a flat cut chip that is its thinnest range of chips ever launched.

Lay’s Wafer Style will be available in three flavours--Salt & Pepper, Tangy Treat and Sundried Chilli--across Rs 5, Rs 10 and Rs 20 price points.

It will be launched across all channels of distribution in India.

“As market leaders, we at Lay’s continue to bring exciting category innovations that are attuned to the evolving preferences of the consumers,” Anshul Khanna, senior director and category head- Foods