Personal care brand Nat Habit raises $4 mn in Series A funding round

Gaurav Agarwal, co-founder of Nat Habit, said that the firm has been able to build the brand primarily using its own website, with just 10 per cent of the revenue coming from the marketplaces

Nat Habit, a personal care brand, said it has raised $4 million in Series A funding. This round was led by consumer-brands-focused Fireside Ventures, along with participation from existing investors. The round also provided exits to some of the early angel investors. The new round will be used to accelerate growth, increase channel presence, expand categories, and invest in marketing, technology and scouting for fresh talent.  

“The brand has pushed the envelope of the personal care industry. It has given consumers an offering that perhaps never would have been given in the traditional realm of personal care,”  said Swagatika Das,