 "NAGARUJNA, RANA DAGUBATTI, HUL CAMPAIGN, DOMEX , TOILET CAMPAIGN")
It is not often that brands align themselves around political movements, most usually preferring to keep their distance from even the hint of such associations. The past couple of years, however, have been an aberration of sorts as a number of brands have swiftly and smoothly lined up around the present government’s Clean India Mission (Swachh Bharat Abhiyaan). The most recent one to do so is Domex, the toilet cleaner brand from Hindustan Unilever (HUL).
HUL runs the Domex Toilet Academy, an initiative that helps set up toilets in north India. And it sees an opportunity in the growing political and
