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Print media revenue to fall by a fourth this year on massive Q1 hit: Ind-Ra

Revenue was two-third lower year on year in June quarter for major players, with 76% plunge in ad revenue, 32% in circulation

print media

The major sectors which advertise in print media include fast moving consumer goods and the automobile segment

Sachin P Mampatta Mumbai
The print media sector is likely to see revenues fall by almost a quarter for the current financial year. India Ratings and Research (Ind-Ra) in a note on Friday said that a significant decline is likely with most of the hit being seen in the three months ending June, corresponding to the lockdown in the first quarter of the financial year ending in 2021 (Q1FY21).

Revenue was two-third lower compared to the same period last year for major players. This included a 76 per cent decline in advertising revenue and a 32 per cent decline in circulation revenue. The

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First Published: Sep 18 2020 | 8:07 PM IST

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