 "Though cost per ticket is likely to go up by ~150, the changing dynamics of the content ecosystem is believed to have driven the multiplex player towards taking the leap")
The Indian film industry has had its share of ups and downs. In the past century, it underwent transformations, expanded its horizon and diversified. What remained constant is its primary means to reach the audience — the basic theatre screening technology. That, though, will change from Monday.
The theatre projector, used since movie screening began in the country in late 1890s, is set to be replaced by 34-ft-high Ultra HD OLED screens that can offer seamless viewing, even with lights on.
The first such theater will start functioning Monday by PVR Cinemas, the country’s largest multiplex company, at DLF Promenade Mall in
