Ratan Tata, Chairman Emeritus of Tata Sons, today made a personal investment of an undisclosed amount in Chennai-based Crayon Data, a big data company. Crayon is a portfolio company of Jungle Ventures.
Crayon’s flagship product MayaTM is a personalisation engine that facilitates choice delivery for the banking, hotel and digital media verticals. Crayon is developing a global consumer taste fabric, which currently maps choice across 15 categories, using complex machine-learning techniques and proprietary cognitive thinking algorithms. This taste fabric is then mapped to vast internal (enterprise) and external (online) data sets to provide a set of highly personalized choices to consumers. Crayon’s unique proposition has resulted in multiple clients across international markets, in the past year alone.
Crayon has previously raised approximately S$ 10 million in seed and Series A funding from angel institutional investors like Jungle Ventures and Spring Seeds. Tata recently joined Jungle Ventures as a special advisor.