Business Standard

Coming to a kirana near you: Reliance Consumer expands FMCG play

Launches home and personal care range for 'Real India'

FMCG
Premium

According to a source in the know, RCPL will offer more stock-keeping unit choices in the general trade

Sharleen D'Souza
After making a splash with the relaunch of iconic beverage brand Campa, Reliance Consumer Products (RCPL) — the fast-moving consumer goods (FMCG) arm and wholly-owned subsidiary of Reliance Retail Ventures — is set to expand its packaged consumer goods portfolio to neighbourhood mom-and-pop stores (kiranas) with the launch of home and personal care products, keeping “Real India’s consumer problems” in mind.

“This portfolio expansion, which comes close on the heels of RCPL’s relaunch of the iconic beverage brand Campa, reaffirms and further supports the company’s aim to provide Indian consumers with high-quality FMCG products at affordable prices,” the company said in

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Mar 22 2023 | 10:08 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com