Reliance Retail, NBA sign contract to launch merchandise in India

The National Basketball Association (NBA) and India’s largest retailer (15,800 stores), Reliance Retail India’s announced a multiyear collaboration to launch an extensive range of NBA merchandise in India, both said in a joint press release. 

As part of the collaboration, Reliance Retail has introduced a wide selection of NBA team and league-branded products to fans in India including a comprehensive range of adult and youth apparel, accessories, back-to-school supplies, toys, collectibles and more. 

The new merchandise is available for fans at select Reliance Retail stores across the country and on Reliance Retail’s e-commerce platforms. In addition, Reliance Retail will provide