German startup leviathan Rocket Internet may have had a mixed 2016, but that’s certainly not preventing it from continuing to invest in new companies.
The latest startup to launch in Asia is Ushift, a marketplace for businesses to hire temporary staff. Ushift will officially launch on January 16 with Singapore as its first port of call. It’s a brand-new venture in its own right.
Robinson Blanckaert, CEO of Ushift, tells Tech in Asia that the decision to target this niche was because existing processes for hiring short-term workers in Southeast Asia are fragmented and broken. There’s real demand from businesses
