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Royal Enfield to go ahead with planned capex, quarterly product launches

Bookings are now at pre-Covid levels of around 60,000 a month in India, said CEO Dasari

Royal Enfiel, Eicher

As of now, Royal Enfield's total touch points in India is around 1,521 stores | Photo: Reuters

T E Narasimhan Chennai
Royal Enfield — the maker of popular Bullet motorcycles — has said its bookings have come back to pre-Covid levels due to strong demand from rural areas. The company also said it would go ahead with its planned capital expenditure (capex) and plans to launch one vehicle every quarter.
Vinod K Dasari, chief executive officer, Royal Enfield, said: “The majority of the infrastructure work is over. The proposed capex is really largely on the product side. So, the products are where the investments are going to be made.”
Lalit Malik, chief commercial officer of Royal Enfield (a unit of Eicher

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First Published: Jun 14 2020 | 2:04 PM IST

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