Royal Enfield — the maker of popular Bullet motorcycles — has said its bookings have come back to pre-Covid levels due to strong demand from rural areas. The company also said it would go ahead with its planned capital expenditure (capex) and plans to launch one vehicle every quarter.
Vinod K Dasari, chief executive officer, Royal Enfield, said: “The majority of the infrastructure work is over. The proposed capex is really largely on the product side. So, the products are where the investments are going to be made.”
Lalit Malik, chief commercial officer of Royal Enfield (a unit of Eicher