Samsung seeks to douse Note 7 fire with S8

Endeavour to regain its lost ground in the super-premium market, where rival Apple has gained share

Samsung unveiled the Galaxy S8 and S8+ on Wednesday in India, filling the void for a “flagship device”. 

Flagship means a  high-end smartphone. 

Globally, as well as in India, Samsung is known for these high-end models, available for nothing less than Rs 50,000. 

Prior to the Note 7 crisis, which saw users of the device plagued with battery explosions, Samsung commanded around 50-55 per cent share in the Rs 50,000 and above smartphone market in India. 

Apple, on the other hand,  occupied a market pie of around 45-46 per cent in this segment — the super-premium smartphone market — according to Cybermedia Research.

Following the