Samsung reportedly working on online mobile series to take on Xiaomi

The smartphones in the series is expected to have best-in class hardware and would be priced aggressively to take on bestsellers from Xiaomi

In 2017, Xiaomi -- for the first time -- managed to become the top smartphone brand in India, along with Samsung in the July-September quarter, according to a US-based market research firm International Data Corporations (IDC).

The company’s feat is attributed to its widespread presence across e-commerce space coupled with a vast portfolio of specification-rich devices that offer value for money and are in demand in price conscious Indian smartphone market.

However, facing the heat at the leadership spot, the South Korean electronics giant Samsung is reportedly planning to launch a new smartphone-series exclusive for online platforms – according to