You are here: Home » Companies » News
Business Standard

Sanraa Media signs deal with Endemol

TE Narasimhan  |  Chennai 

Chennai-based media technology company Sanraa Media Limited has signed a co- production deal with UK-based Endemol for the production of animated series – The 99. The total value of the deal is around 2 million pounds (around Rs 16 crore).

Sukumar Subramanian, director strategy and planning, Sanraa Media, told Business Standard that the animated series is based on the illustrated comics ‘The 99’, owned and published by Kuwait-based Teshkeel Media Group.

Under the agreement, the entire production for the 3D animated series comprising 26 episodes will be done by Sanraa Media while Endemol would look after the development and day-to-day production. The co-production deal also give distribution rights to Sanraa in the territories of India, Indonesia, Malaysia, Pakistan, Sri Lanka and Thailand. The production of the series is expected to commence in January 2009 and go on till October 2010, he added,

The animated series will follow the adventures of the comic’s superhero characters who must work together to maximise their powers. Each Member of ‘The 99’ embodies one of the 99 global values such as wisdom, mercy, strength or faithfulness and together they hail from 99 different countries on seven continents.

First Published: Tue, January 27 2009. 00:00 IST