Scooters are set to take over rural India and it's because of working women

Data reveal that in traditional agrarian states, the growth of scooters has come at the cost of motorcycle sales

The next leg of the Indian two-wheeler market's 'scooterisation' will come from the rural and semi-urban pockets as scooters evolve as the preferred vehicle of commute for families there. As such, scooters have been outpacing the overall two-wheeler industry growth rate for some time, and now major players say that growth from the rural areas has picked up too.  

The industry leader, Honda Motorcycle and Scooter India (HMSI), now sells three scooters for every seven motorcycles in rural and semi-urban pockets as against one scooter for every nine bikes around five years back.  

In the first nine months