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In the caffeine-fuelled festive sale battle for dominance in India's e-commerce space, Amazon drew first blood with its early access deals for loyal Prime customers. Just as the company was gearing up to open the sale to everyone in India last night, it said that Prime members had bought two times as many products in the first 10.5 hours of the sale when compared with the first day of its sale last year.
Employees who stayed all night monitoring the performance of Amazon's Great Indian Festival sale to ensure there are no glitches, were really hoping that the Prime early
