Sarees to shawls: Soon, ethnic merchandise to be sold globally via Amazon

Amazon on Friday said it partnered the Tribal Cooperative Marketing Development Federation of India (TRIFED) to take tribal products to global customers. 

TRIFED is the apex organisation under the ministry of tribal affairs, and the partnership will expand presence of TRIFED’s brand ‘Tribes India’ to Amazon users in 190 countries. 

As part of Amazon’s Global Selling Program, Tribes India will initially sell products such as door hangings, table mats, decorative items, necklaces, earrings, cotton and silk sarees, stoles, shawls and mufflers, among others.  It will gradually add products across categories in the coming months. 

“TRIFED aims at improving the livelihoods