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Sprite now a $1 billion brand in India: Coca-Cola CEO James Quincey

Quincey told investors, "India had a knock-out quarter clearly they are having a very strong run this year. He also said that the company is looking to continue to invest strongly in the country.

Coca-Cola CEO James Quincey
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Coca-Cola CEO James Quincey

Pratigya Yadav New Delhi
Global soft drinks major Coca-Cola Company on Tuesday said its lemon and lime-flavoured soft drink Sprite has become a $1-billion brand in the Indian market.

The company attributed the success of the brand to locally-adapted occasion-based global marketing campaigns.

James Quincey, chairman and chief executive officer of Coca-Cola, told investors after an earnings call, “In India, we continue to strengthen the first half of the year as we gained share in sparkling soft drinks. Trademark Coke delivered strong growth with effective execution and occasion-based marketing.”

In February, the company informed investors that its brand Thums Up became a $1-billion brand

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First Published: Oct 25 2022 | 9:31 PM IST

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