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		As digital marketing continues to catch grip across country, even the unorganised retail segment seem to be adapting itself to this change.</div>
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		Mumbai-based company Squeakee , pioneers in location-aware technology is offering a platform whereby customers could avail location-based relevant offers and discounts to add value to their daily transaction.</div>
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		The location-based technology being used by the company will essentially utilise the power of maps and create a platform for the retailers as well as the customers.</div>
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		&ldquo;Our focus will be on local merchants and we will be getting them on this online platform through Squeakee ,&rdquo; founder and chief executive officer Abrar Shaikh said. Through their offers and discounts on the Squeakee &nbsp;platform these merchants can increase their reach and improve customer base, said Shaikh.</div>
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		To begin with, Sequakee will be targeting retailers in Delhi, Mumbai and Bangalore and gradually move to tier-I and tier-II cities. There is a lot of potential in the retail segment and 90 percent of it is largely unorganised, said Shaikh.</div>
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		Location-based technology will make the unorganised market more organised and this push through the technology is expected to change the face of the unorganised retail segment, said the founder.</div>
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		There is a lot of potential in location-based technology and is likely to catch pace in the country soon, he said..</div>
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As digital marketing continues to catch grip across country, even the unorganised retail segment seem to be adapting itself to this change

Squeakee comes up with location-based online offers

There is lot of potential in location-based technology and likely to catch pace in country soon

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