Stage set for Indian small biz to build global brands: Amazon's Broussard

As work from home became the new normal due to the Covid-19 pandemic, Broussard said thousands of our e-commerce sellers from India played a key role in serving customers globally during this period.

There is a huge opportunity to create global brands from India. Customers across the world are buying from businesses around the globe and this presents a tremendous opportunity to businesses in India, said Eric Broussard, Vice President, international marketplaces and retail, Amazon.

E-commerce brings this opportunity closer to businesses irrespective of their size. It enables a level playing field and keeps the sellers and the entrepreneurs in charge of their inventory, the markets they want to sell in and work to create a global brand for themselves. With Amazon Global Selling, Broussard said Indian exporters can today list their products