State Bank of India, HDFC Bank, others yet to comply with scrubbing norms

Trai said the enforcement of its regulations was vital because the delivery of non-compliant messages allowed fraudulent miscreants to conveniently misuse the message delivery

The Telecom Regulatory Aut­hority of India (TRAI), upon analysing the scrubbing data, has found that as many as 80 entities, including State Bank of India, HDFC Bank, Punjab National Bank, and Axis bank, were not complying with the regulator’s mandate.
 
Trai said lapses can be attributed to lack of “due care” and diligence by principal entities, telemarketers, and aggr­egators. In a note on Friday, the telecom regulator said: “It has been informed that principal entities, including major banks like State Bank of India, HDFC Bank, Punjab National Bank, and Axis Bank, are not transmitting mandatory parameters like content template