Sun TV eyes expansion, to invest Rs 300 cr in Bengali, Marathi channels

Company targeting 10% market share in Bengali general entertainment channel space with launch of regional channel

Sun TV Network will be investing Rs 300 crore in the coming years to come up with regional channels in Bengali and Marathi. While the Bengali channel will go on air February onwards, the Marathi channel will be up in a year's time. This marks the company's maiden foray into non-South Indian markets.  
 

So far, Sun TV has been focused on the five South Indian states -- Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana -- and has 33 channels.

"After the launch of the Bengali channel, the Marathi channel is expected to be launched in the next one