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Taking all shelf space: Why Reliance Retail will be a tough act to follow

Reliance Retail is everywhere, and its consumers can do just about everything - entertainment to payments and financial product purchase - that business model is hard to emulate, writes Arvind Singhal

Reliance Retail | Reliance Industries | E-commerce firms

Arvind Singhal 

Arvind Singhal
Arvind Singhal, Chairman, Technopak

This article was published on January 23, 2020. It is being shared again because of the following developments:

Silver Lake to invest Rs 7,500 cr in Reliance Retail for 1.75% equity

KKR in advanced talks to invest $1 billion for stake in Reliance Retail

For last several years, the buzzword in the world of retail is “omnichannel”. However, the real big deal in the making is “omnipresent” (or “ubiquitous”) retail. Slowly but steadily some of the largest e-commerce such as and Alibaba have created their own proprietary ecosystems that engage their hundreds of millions of customers into an ever-expanding suite of products and services 24 x 365. These behemoths have moved far beyond purveying physical merchandise to end consumers or businesses using a combination of digital and physical retail platforms. Amazon’s engagement with its customers and consumers includes merchandise, entertainment, and a host of web services. Alibaba’s engagement with its customers and consumers includes merchandise, publishing, mapping data, financial products, entertainment, instant messaging, and healthcare.



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First Published: Thu, January 23 2020. 17:44 IST