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Telcos align with streaming platforms to deepen consumer relationships

Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis

Topics
OTT platforms | Telcos | Bharti Airtel

T E Narasimhan  |  Chennai 



ll the telecom operators have tied up with one or more OTT partner
ll the telecom operators have tied up with one or more OTT partner

Telecom operators and over-the-top (OTT) platforms are plugging into each other’s subscriber bases, hoping to build stickiness into their customer relationships. For Airtel, and Jio, the tie-ups are also an attempt to step away from conversations around service issues and breakdowns, as more and more people log into their networks from home, and steer the online chatter towards entertainment.

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First Published: Thu, July 16 2020. 06:01 IST

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