Zee5

Streaming platforms switch channels to South India, small-town viewers

To attract these new subscribers, platforms like JioHotstar are expected to double its original programming hours in the next 12 to 18 months in southern languages

ZEE5 Bangla bets on affordable prices to lure viewers, says official

ZEE5 aims to make content both affordable and relatable for Bengali audiencesparticularly in tier two and three citiesby aligning pricing and storytelling with local needs and cultural sensibilities, says Rusa Banerjee, Business Head of the streamer's Bangla arm. The OTT platform is trying to keep pace with changing audience preferences by innovating with different genres and storytelling formats to stay relevant and engaging, Banerjee added. "Storytelling in Bengali is evolving fast and so are we. We are actively experimenting across formats, genres, and narrative styles to stay in step with what audiences want today. "We wish to give audiences, hooked to Bengali contents, a platform that reflects their stories, in their language, at a price that respects their wallet and enables them to pay only for what they want to watch," Banerjee told PTI in an interview. On the programming level, she said the platform is deliberately mixing thrillers, dramas, and cultural themes to broaden a

Zee Entertainment Q1 results: Net profit rises 21.7% to ₹143.7 crore

Zee Entertainment Enterprises posted a 21.7% increase in net profit to Rs 143.7 crore in Q1FY26, driven by the absence of restructuring costs post the Zee-Sony merger

Zee Entertainment Q1 results: Net profit rises 22% to ₹143.7 crore

Revenue from operations fell 13.94 per cent to ₹1,849.8 crore from ₹2,149.5 crore in Q1 FY25

Indian OTT platforms continue to expand, but on smaller scale with low risk

Indian streaming services are slowing cash burn, focusing on niche content and cost optimisation as they rework business models for sustained growth and profitability

ZEE enters into equity partnership with content, tech start-up Bullet

Leading broadcaster ZEE Entertainment Enterprises Ltd (ZEEL) on Monday said it has entered into a strategic equity partnership with Bullet, a new-age content & tech start-up. ZEEL did not share much details on the transactions, but said "it will invest/acquire stake in Bullet". Co-founded by entrepreneurs Azim Lalani and Saurabh Kushwah, Bullet has developed India's first micro-drama application focused on fast-paced, creator-driven content through short duration vertical format episodes targeted towards the younger audiences. "Bullet will be launched within the ZEE5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform," according to a joint statement. Moreover, to have a pan-India appeal, the application will be available across languages and will harness the company's rich content engine and repertoire of language content, it said. The application will cater to the evolving consumption habits of ...

ZEE share price may double in 1-2 years, says CLSA with 'Outperform' rating

ZEE share price: In its base-case scenario, CLSA has pegged ZEE share price target at ₹170, an upside potential of 70 per cent from current levels

Mrs. movie review: A woman's battle against patriarchy, told in silence

A Hindi adaptation of The Great Indian Kitchen, Mrs. does more than just retell a story. Read on to find out its review

OTT releases this week: From The GOAT to CTRL; Top movies, shows to watch

OTT releases this week: Several movies and series going to be released this weekend on different OTT platforms such as Netflix, SonyLIV, ZEE5, Amazon Prime Video, JioCinema and Disney+ Hotstar

Unfolding Romance: Luv Ki Arrange Marriage' Steals Hearts on ZEE5

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E-com giant Amazon to acquire some assets of streaming service MX Player

The company said that the transaction is not yet complete

Upcoming 5 OTT movies/series to watch this week, check details here

Upcoming OTT movies/series to watch this week: Several movies or series are released on different OTT platforms every week. Here are the top 5 movies/series to watch

Top 5 OTT releases this week to watch at your home, check the list below

OTT releases this week: Every week, several OTT movies are released on different platforms. Here are the top 5 OTT movies releasing this week

The Kerala Story OTT release date confirmed, check when and where to watch

The movie that made quite an impact, The Kerala Story, finally confirms its OTT release. The movie collected over 300 crores at the box office. Check when and where to watch

Zee5 Global aims to double US subscriber base to 2 million in one year

Over The Top (OTT) content platform Zee5 Global is aiming to double its active subscriber base to 2 million in a year, a top official has said. The platform has witnessed a growing appetite for Indian films like 'The Kashmir Files' by the more discerning diasporic audience, its Chief Business Officer Archana Anand told PTI. The controversial film directed by Vivek Agnihotri has taken the engagement on the platform through the roof, she said, adding that the Telugu hit RRR also helped, with users organising watch parties for their non-South Asian friends. Asked for reasons why the audience loves content like the one in 'The Kashmir Files', termed as propaganda by some, Anand said there is "strong nationalistic feeling" among the diaspora, and added that the story of disenfranchised people makes a connect with the audiences. Zee5 Global launched add-ons in the US, wherein it will be partnering with at least a dozen platforms focused on serving south Asian audiences to offer a wider .

Unlike Netflix, India's ZEE5 Global not balking at password sharing

For ZEE5, which is looking to win new subscribers abroad, password sharing presents an opportunity

Netflix to take its India strategy global to boost growth, retain customers

Netflix slashed the prices of its services in India by 20 to 60 per cent in December 2021, as the competition from other digital content streaming companies intensified

300+ original shows in local languages lined up on top OTT platforms

A spokesperson for Amazon Prime said it has announced 42 original titles which will be on the platform in the next two years

Zee re-enters sports broadcasting, picks up media rights for UAE T20 League

Zee has signed a long-term global media broadcasting rights for UAE T20 league. Deal estimated at Rs 800-900 crore for ten years, say industry sources.

Many lives: Actor & entrepreneur Lara Dutta Bhupathi is a woman on the go

Having launched Arias three years ago, 'after two years of R&D', she is determined to make a dent as the go-to, affordable, quality Indian brand in a very competitive segment