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The multiplex mess: Road to recovery for pandemic-battered cinema is long

The pandemic and OTT have changed the cinema ecosystem. Now, as states start allowing movie halls to reopen, the road to recovery is in sight. But it is likely to be long and hard

Topics
PVR Cinemas | multiplex | Multiplex chains in India

Vanita Kohli-Khandekar  |  New Delhi 



multiplex
Ormax tracking shows that some 7-8 of the upcoming pan-India multilingual films alone could do a business of about Rs 700-1,000 crore at the box office

The devastation has been absolute.

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First Published: Mon, July 26 2021. 06:05 IST

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