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There's a boom in mobile gaming - addictive fun meets big business

The obvious reason for this growth is a burgeoning smartphone user base, coupled with the availability of dirt-cheap data.

Topics
gaming industry | Mobile gaming market | Lockdown

Dhruv Munjal  |  New Delhi 



ludo, mobile gaming, games, smartphone
Investors, sensing the potential, have bought in. MPL is backed by Sequoia Capital, Go Ventures and Times Internet. Dream11, one of the early movers in the fantasy sports category, has raised funds from Tencent, Kalaari Capital and Think Investments in the past.

In October 2015, when Vikash Jaiswal expressed a keen interest in developing a phone game based on Ludo, his team — comprising only a programmer and a designer — at Mumbai’s Gametion Technologies told him that the idea would not work. For one, the game seemed outdated, a relic from an antiquated era. It got worse: his programmer had never even played Ludo. But Jaiswal had a hunch: if they managed to get this right, he was certain that the game would become one of the top 10 most-downloaded games in India. “While conceptualising it, I realised that Ludo involved both strategy and luck, a unique combination. It was unlike carrom or chess, which were driven purely by skill,” says Jaiswal.

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First Published: Fri, May 29 2020. 21:48 IST

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