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This entrepreneur's sleep-tech firm became a Rs 2,000 cr brand amid Covid

His business has accelerated three-fold as people work from home during the pandemic and are investing in their health

Topics
Coronavirus | health care | Mental health

Peerzada Abrar  |  Bengaluru 



Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co
Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co

Chaitanya Ramalingegowda’s job is to ensure that people sleep peacefully through his sleep-technology and mattress brand Wakefit.co. But as a founder, it has been a constant struggle for him to be able to get the daily 9-hour sleep. After the Covid-19 outbreak last year, followed by pandemic-related restrictions, he had to double down on everything to ensure the business remained afloat. His efforts paid off. The pandemic has now accelerated his business three-fold as people and are investing in their health. This is also because people have been impacted by stress, health risks, and career turbulences due to the pandemic. Sequoia-backed Wakefit is now valued at about Rs 2,000 crore, which is a 10-fold increase in the last one year, not witnessed in any other consumer brand.

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First Published: Tue, February 16 2021. 18:08 IST

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