 "This mobile gaming start-up seeks to give Indians a small win every day")
For most online applications that depend on users interacting with each other, such as Facebook and Twitter, going vernacular means increasing user engagement — the number of interactions rises with the number of languages the platform facilitates. Now, imagine a kind of platform where users can engage with each other despite different languages. In this case, the volume of engagement would shoot up much rapidly.
Enter the world of vernacular digital gaming. WinZo was among the first e-sports apps in India to recognise the potential of the multitude of tongues spoken in tier-II and tier-III centres. It allows users to
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