 "Thomas Cook")
Thomas Cook India has acquired brand rights of the iconic UK travel firm from its erstwhile promoters for Rs 14 crore. After the acquisition, Thomas Cook will not undergo a name change in India and will now focus on business consolidation and new technologies, said company chairman Madhavan Menon on Tuesday.
Thomas Cook India has seen changes in its ownership over the years but operated the brand name uninterrupted since 1881. In 2012 when Fairfax acquired Thomas Cook's business in India, Mauritius, and Sri Lanka, it retained the right to use the brand name until 2024 upon paying an annual licence
