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Thrasio-styled venture UpScalio has invested in Truphe, an NCR-based home and gardening brand. Truphe is a manufacturer and distributor of gardening tools, seeds, planters and other accessories. The financial details of the investment were not disclosed.
Honey Gupta started Truphe in 2015. The brand has seen immense growth in the last few years, riding on the spike in customer interest in gardening, said the company.
Saaim Khan, co-founder and COO, UpScalio, said, “The Home & Gardening category in India has quickly grown to become a $900 million space, and we plan to capture a large chunk of it with Truphe. Honey has
