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Toblerone vs Poundland: A food fight with peaks and troughs

While the classic Toblerone bars had become lighter in weight in the reconfiguring, though their price remained the same, Poundland's bar would be chunkier and cheaper

Alan Cowell | NYT 

Call it the candy bar war that peaked. When the makers of the distinctive Swiss confection Toblerone reconfigured their triangular treat last year to slim down its hallmark summits and widen the valleys between them, a potential rival — Britain’s Poundland discount chain — saw a niche in the market. What Poundland perhaps did not anticipate was the battle of the brands that kept its new offering off the shelves while the owners of Toblerone, the giant American conglomerate Mondelez International, challenged the British company’s right to make a candy bar that ...

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First Published: Wed, December 06 2017. 23:33 IST
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