Trip, Trend, Tryst: Treebo launches three sub-brands for hotel portfolio

The app-based hotel aggregator business is being fuelled by the proliferation of technology in India

Ruptub Solutions, a three-year-old start-up that owns and operates the Treebo chain of budget hotels, is revamping its brand identity as part of a strategy to expand the scope of its operations and diversify into travel-related services. 

As part of the move, it has segregated its entire portfolio into three sub-brands – Trip, Trend, and Tryst and made Treebo a parent umbrella brand. The sub-brands will correspond to different levels of amenities offered by different properties.  

The strategy will help Treebo - with close to 10,000 rooms listed on its platform - drive more business from corporates and improve the overall experience