 "TV industry stands divided on BARC's transparency in viewership data")
The television (TV) industry stands divided on the issue of transparency in the operation of the Broadcast Audience Research Council (BARC) of India, the joint industry body that also measures TV viewership in the country.
In December last year, the Telecom Regulatory Authority of India (Trai) issued a consultation paper on review of TV audience measurement and ratings in India, inviting comments from broadcasters, industry bodies, distribution platforms, and individuals.
According to the comments submitted on the Trai website, the view on the efficiency of the rating agency and the transparency with which it provides TV viewership data
In December last year, the Telecom Regulatory Authority of India (Trai) issued a consultation paper on review of TV audience measurement and ratings in India, inviting comments from broadcasters, industry bodies, distribution platforms, and individuals.
According to the comments submitted on the Trai website, the view on the efficiency of the rating agency and the transparency with which it provides TV viewership data
